Effect of Mobile Advertising Type on Advertisement Avoidance: Gender, Media Use Time, Advertisement Attitude, and Perceived Invasiveness
نویسندگان
چکیده
منابع مشابه
Modeling the Effects of Advertisement-Avoidance Technology on Advertisement-Supported Media
Technology occasionally changes media consumers’ control over the amount of advertising to which they are exposed. Advertisers and media firms will benefit from an empirical methodology to forecast the degree to which such technologies will affect their business. This paper introduces such a methodology. I develop a game-theoretic model of advertiser-supported media markets: media platforms (e....
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Factors Affecting Consumer Attitude Toward Advertisement on the Web and Print Media
Internet advertisement has been growing rapidly in recent years. Theoretically, with the feature of wide-accessibility, information richness, multimedia presentation, and flexible interaction, advertising on the web is believed to be more attractive than on the traditional media, such as printed newspapers and televisions. In reality, however, the effect of advertisements over the web has not b...
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This study investigated the hypothesis that the association between prospect status and exposure to print advertising decreases as advertisement size increases. Two definitions of prospect status were used. First, the distinction was made between users and non-users of the type of product which the advertised brand represents. Secondly, among users of the product type, recent users of the adver...
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ژورنال
عنوان ژورنال: Archives of Design Research
سال: 2014
ISSN: 1226-8046
DOI: 10.15187/adr.2014.11.112.4.165